Tolko Industries, one of our regions largest and oldest lumber manufacturing and marketing companies, was rolling out a new product in the Western region, and wanted to set themselves apart… Rather than present lumber industry representatives with a stale powerpoint presentation on the product features, they wanted something with more punch, more energy, and humour.

The Beacon team created this video to resemble the “Rick Mercer Rant” style. It relates directly to the target audience, portrays the main product features well, and poked a little fun at the industry in general.

Tolko used it during their product launch, and received great feedback.